Primary Arms is well-known in the firearms and outdoor industry for offering a wide range of high-quality optics, including riflescopes, red dot sights, and prism scopes. They cater to both tactical and sporting applications, emphasizing innovation, reliability, and value. Their products are designed to enhance the accuracy and performance of shooters and hunters, with features tailored to meet the demands of various shooting disciplines and environments. Primary Arms also distinguishes itself with its exclusive reticle designs, such as the ACSS reticle, which provides rapid target acquisition, range estimation, and wind holds. Their commitment to customer service and product support further establishes Primary Arms as a trusted name in the optics market.